I just occurred to me how significant a population is buying ereaders. I was chatting with a friend noting that just as many coworkers bought ereaders this week as last week; the friend naturally asked, "is that a significant fraction, you work for a big company."
So I took a sample size of 200. Of that sample, 3 per week are buying ereaders; a pace maintained for over a month. Now, I probably should divide that 1.5% by 2 or 4 as they are buying for spouses, kids, and parents too.
Once again, it is large fonts driving the buying. People who in the past would have given up on reading are going ebook. Boomers are driving ebook adoption in the UK.
“Large-type books have always gone out of print quickly, and if their sales drop and publishers stop printing them, your patrons with poor eyes may eventually have no choice but your digital book collection unless they qualify for service from the Library Service for the Blind and Physically Handicapped.”
If I seemed obsessed with people buying ereaders for large type ereading... it has been over four months since a week went by without me running into someone who 're-discovered' reading thanks to the ease of font size switching on ereaders. I'd love to know how this meme gained such 'legs.'
The other fast growing group of readers I know is the 'convenience' readers which I just blogged in my prior article. These are the individuals who will now read more as they are carrying a device that allows ebook reading. :)