July Sales Figures are out with a nice spike in sales. I've added a few more captions as to why sales might have changed. We're back to growth. I believe due to the e-reader price war started in June. The market should be price conscious. A spike in e-ink reader sales should spike e-book consumption.
To me, the impact of the publishers going to the agency model in February is obvious; there is an instant cut in e-book sales instead of the prior (nearly) constant growth trend. Just as lower prices will spike sales, the sudden increase in 'hardcover' prices stunted e-book sales. :(
It is only recently that Indie authors on Amazon have been treated to 70% of revenue (for books $2.99 to $9.99). With the agency model becoming universal, the number of excellent Indie author e-books is exploding. I do not know about others, but starting in August, most of my e-book purchases have been from Indie authors; in this I include 'publishing houses' that sell only one author. ;) The few others have been from small publishers who dropped prices below $5.
There were a half dozen authors I was willing to pay high e-book prices on. One just published a lousy book; a book I paid $14.99 to download. I'm now gun shy on e-books above $5.
JA Konrath has a post on e-book sales versus pricing. Look at how pitiful sales are for higher priced e-books. The only reason to price e-books high is to protect p-book sales. Too late.
SciFi and Rommance sales are apparently two of the hardest hit groups. I'm not surprised, it is among the genres that are the hardest to explain when someone sees the cover and asks for an explanation of 'why are you reading that?'
Book stores are losing the best customers at an accelerating pace. We keep hearing about more an more authors putting their backlist up on Kindle. I think it will be a year before the majority realize how many good books are available in e-book form only.
I'm excited e-book sales are back on the growth trend. I'm bummed the data trails by so long. For I would bet e-book sales are exploding in this month (September 2010). Oh well, we'll find out at the end of November...
Late edit on 9/26/2010: I should have mentioned that July is when Amazon reported e-book sales exceeded hardcover sales.